Logo animations are the latest and most popular trends in the corporate world. Regardless of the size and niche, companies all over the world are creating animated logos to create a unique brand identity.
A logo is a symbol that represents your brand, and it can make or break your company’s image. An animated logo creates your company’s first impression and can impact how your brand influences the consumers and target market.
However, creating a logo animation does not need to be an expensive affair. You can always explore ways to create a logo animation. On the other hand, you can hire a logo animation service to create an animated logo on a budget.
Do you want to animate your existing brand logo or create a new one? Let’s find out how to do it.
How to Create an Animated Logo?
Your logo establishes your brand identity in the market. However, an animated logo can add oomph and evoke excitement in your target audience. That is why a logo animation also proves to be a helpful resource for promotional and digital marketing purposes.
A striking animated logo can help you shine above all other competitors in the market. You can use a logo not only as a brand market but to tell your unique story or convey a memorable message. However, you do not need to spend a huge sum to try out logo animations for your company.
Several online platforms and tools allow you to experiment with your existing logo to animate it or design a brand-new one from scratch.
Logo Animation Tools
You can leverage various free platforms and tools online to create an animated logo. While you may not want to use these logos, creating free logos still gives you a chance to experiment and determine if Logo animation is a good fit for your needs.
You can animate a logo via an online website or tool and download it later. Some websites will give you an option to even pay for the logo animation and make it exclusive. This way, no other company will be able to copy or animate the same logo.
Some of the most common platforms offering free logo animation tools online are:
· Tube Arsenal
· Make Web Video
· Adobe Spark
If you can afford to invest a little, there are logo animation services that can create an affordable animated logo for you. However, most logos created using such tools and sites share uncanny similarities. Therefore, there is a big chance for your consumers to confuse another company with your brand.
Engaging Animated Logo
While your animated logo needs to be engaging, do not make the mistake of turning it into a teaser trailer or an ad film. You have to find the right balance between creating a fun logo animation that lasts less than 10 seconds.
This is why you need to research before starting your journey to animate your company’s logo. Remember, the aim is to create an animated logo that is the true representation of your brand and stays memorable to your consumer base.
4 Tips to Animate Your Company Logo
Ready for a logo animation journey? Remember to follow the below-mentioned tips and tricks.
Tip #1 – Transparent Backgrounds
Whether you use a tool or a website to create a free logo animation, you must always use a transparent background. You must use an illustration, icon, or image that is simple with less noise. This will allow you to play with the design, use complex animation styles, and create a unique animated logo.
Tip #2 – Choosing the Right Template
Your animation template must always match your brand’s theme and style. For instance, if you are a restaurant, hotel, or retail business, the logo animation template should be attractive and upbeat. On the other hand, if you are a legal firm, it has to be professional and sophisticated.
Tip #3 – Daring with Sophistication
Be daring in your logo animation design; make it explosive while maintaining a particular essence of sophistication. Remember, your logo is the introduction of your brand to prospective customers. Therefore, the impression you will create will stay with your target audience for a long time.
Therefore, a daring approach with creativity and preventability will be the main ingredients when it comes to animating a logo.
Tip #4 – Less is More
Do not get carried away when animating a logo. Over-designing your animated logo can kill it. Therefore, remember to use the minimalist approach. Ideally, keep your animation simple and fun, with a running duration between 3 to 10 seconds. The shorter, the better.
Animate Your Logo Today
Now that you are aware of how to animate a logo and tips for creating an effective animated logo, it is time to get to the drawing board. You can use any of the above-mentioned tools and platforms for logo animation at zero cost.
Do not rush; your logo is going to be the symbol of your company. Moreover, you will probably not change the logo ever. Therefore, you have to get it right and only deploy your animated logo once you are 100% sure and satisfied animation prouction company.
However, if you want to take it up a notch and are willing to invest some money, hiring a logo animation service near you can help you in more ways than you can imagine. The choice is yours!