Managing a successful business in today’s ever competitive marketplace is highly demanding! Not only do you have a thousand-and-one tasks to handle personally, but you also need to know how to delegate properly (and who to delegate to). One particular area that many small businesses struggle with is social media management. Do you take it on by yourself? Can one of your employees successfully manage it alone? Or are you far better off calling in the professionals to take care of it for you? Let’s take a closer look…
Is one employee enough to manage our social media?
If you are wondering whether one employee will be enough to manage your social media, it largely depends on what your goals are. For example, if you only need someone to respond to the occasional message and upload some new photos now and again, then one person is more than enough.
However, if you are looking to put together a meaningful and well-optimised social media marketing strategy – across a number of platforms – and create highly sophisticated ads, then you will soon realise just how time and resource intensive it is.
Understandably, when you see that the average ‘engaging’ social media post is only around 50 to 100 characters long, it’s fair to assume that it should not take long to write at all. However, the reality is, the time that goes into writing a short piece that is bound to resonate with your target audience and convert into sales is incredibly difficult. And that’s not to mention any time spent on design work and thinking up the subject matter to begin with.
Of course, if you are hiring an individual or team with significant experience and expertise in social media marketing and management, then that’s great. However, you must be mindful of how much it will cost you to construct an in-house department as opposed to outsourcing to a third-party agency instead.
Do we need to hire professional social media management to succeed?
Again, with the right talent and expertise, it’s possible for you to have an employee run and manage a relatively successful social media presence / marketing campaign. However, there is only so much that one person can achieve.
On the other hand, when you outsource those requirements to a third-party agency, you’re not just paying for one individual to work on your socials, but multiple. You’ll have dedicated strategists, copywriters, designers, and data analysts (to name a few). This is because, broadly speaking, social media marketing and management does require a number of specialist fields to come together and collaborate.
Another strong point to consider is obligation. An employee who is paid to sit and manage your socials will be under far less pressure to perform than a digital marketing agency. If they wish to maintain a professional relationship with you, it will be highly dependent on delivering impressive results.
For the best chance at smashing the competition, building a sizable audience, and converting as many clicks into customers as possible, you can’t go wrong with the right digital marketing agency on your side.
There’s no harm in having an employee oversee social media engagement, however, if you truly want to experience the greatest success via your social media platforms, you need an established agency that has significant experience in social media marketing.
The good news? If you do your due diligence and shop around, you should be able to find an SEO agency in Singapore that can help with your social media marketing, your search engine optimization, and any other form of digital marketing you’re interested in – all under one roof.