Why Page Speed is important, and how to improve it?

Ask any top Web Design Company in Bangalore, and they will say, “Page speed is a little thing that could have a huge impact on our website.” When people search for something, there are so many websites out there, and most probably will only spend around 2 seconds to see if it fits what they are looking for. Page speed greatly affects their judgment by increasing and decreasing the desire to click your link.

Importance of page speed 

1. Enable compression 

Enable compression is a simple and easy way to speed up your website. It involves compressing the HTML, CSS, JavaScript, and other assets that are loaded on your page. This means that the browser doesn’t have to do as much work in order to display these assets, which makes your website load faster.

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2. Minify CSS, JavaScript and HTML

One of the best ways to improve page speed is by minifying CSS, JavaScript, and HTML. Minification involves removing all unnecessary characters from code to reduce file size. This saves bandwidth and load times for visitors because fewer data must be transferred over the Web.

Use a tool such as YUI Compressor or Google Closure Compiler to minify code. Using these tools is easy and free. They allow you to select specific elements within your code (such as CSS or JavaScript) and then compress them into a single file that’s much smaller than before. For example, if you have three separate CSS files on your site that each contain 100KB of data, using one of these tools will allow you to merge those into one file containing 300KB of data instead — which would improve page performance significantly.

3. Reduce redirects

Redirects are sometimes necessary, but they can cause a lot of problems. A redirect is when one URL is sent to another URL, often because the first one doesn’t exist anymore. Redirects slow down your website, so it’s best to avoid them as much as possible.

If you’re using a content management system like WordPress, make sure that any plugins or themes you have installed aren’t causing unnecessary redirects. If you’re not sure whether your site has any redirect issues or not, check out this tool from Google.

4. Remove render-blocking JavaScript

The best way to improve page speed is to remove render-blocking JavaScript. This means that the code will load before the HTML of your page, so the browser can start rendering it sooner.

If you have a lot of JavaScript and CSS, you should consider optimizing them to reduce their size and loading time or moving them to an asynchronous script.

5. Leverage browser caching

A very important step to speeding up your site is to leverage browser caching. This means that when someone visits your site, their browser will download the files it needs and store them locally. When they come back, it will already have those files, so it won’t need to download them again.

You can do this by adding “cache-control” headers and setting a far future expiration date (like one year). The drawback is that this means you have to ensure that the user’s device has an up-to-date version of your website—if they don’t, they might see a different version than others who are visiting simultaneously.

6. Optimize images

People love images! But there’s a reason why photos on Instagram load so much faster than on Facebook or Twitter. Images are huge files that take forever to download, especially high-resolution images. So how can we get around this? We can optimize our images by reducing their file size without losing quality! There are a number of programs out there (such as Photoshop) that allow you to resize and compress images without losing any quality or detail in them at all!

7. Improve server response time

As per a top SEO agency in Bangalore, the most common way to improve page speed is to reduce the time it takes for your server to respond. If you’re using a hosted solution, you can upgrade your plan and/or increase the amount of RAM on your servers.

If you’re using a self-hosted solution, you can reduce server response time by optimizing your code and minimizing the number of plugins that are being used on your site. The more plugins you have installed on your site, the longer it will take for each page to load.

8. Clean up your database

The database is one of the biggest factors affecting page speed. If you have a bloated database with unnecessary information, it’s time to clean it up.

If you have a lot of posts on your website, then there’s a good chance that some of them are outdated or no longer relevant. You should delete these posts and only keep what’s important to you.

If there are any old comments on your site, these can also be deleted as they’re not likely to be read by anyone anymore. It’s best to keep only those comments which are useful for readers.

9. Get a better host

The best way to speed up your site is to get a better host. The first thing you should do is make sure you’re using an optimized WordPress theme and that it’s running on the latest version of WordPress. It’s also important to use a caching plugin, like WP Super Cache or W3 Total Cache. These plugins will help improve your site’s performance by making static copies of your pages, which means they don’t have to be generated every time someone visits your site.

10. Uninstall plugins you don’t need

WordPress plugins can slow down your site in several ways: Some plugins load their own CSS and JavaScript files, which will cause the browser to make more requests than necessary and load assets that may be unnecessary for the current page; others use lots of memory (and therefore CPU) or CPU cycles unnecessarily by including features that the core WordPress software could handle; they also often have outdated code that causes browser compatibility issues. Before installing any plugin on your site, check out its features first and make sure that it doesn’t duplicate any functionality already provided by WordPress itself—or at least not without adding something new and useful!

Conclusion: Along with great design and SEO, speed is a ranking factor in Google’s algorithm.

Speed is critical in achieving and sustaining a competitive advantage, but many companies overlook it. Remember: speed is not just about using a fast server or Content Delivery Network (CDN). It’s more fundamental than that; it’s about minimizing the time the user sits around waiting for your site and application to load. Make web pages load twice as fast, and you will double the number of people visiting your site twice as much.

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